In conjunction with the Aquarium of the Pacific's sustainable seafood program, the organization aims to educate the public on relevant ecological issues and community based solutions. This exhibits goal was to highlight the main issues surrounding food production, the sustainability of our practices and how they will impact future human growth.
This exhibit is currently under construction, it is expected to be finished during summer 2018
The exhibit description acts as a prompt to get viewers engaged, then walks them through a series of facts promoting the idea that California could be an example of sustainable food production.
The staircase where the exhibit will be is somewhat secluded and poorly lit. The objective is to use the bright blue color and lighting to activate the space and bring attention to the content.
The staircase was originally very dark. A lighting strategy was necessary to activate the space and bring attention to the content.
CAFE SCUBA TRAYS
branding | content management
This project, a continuation of works done in the sponsored studios at Art Center College of Design are aimed toward educating visitors about food consumption and waste practice management. In tandem with the Aquarium's mission of education and stewardship, this sustainable cafeteria trays illustrate best practices for composting, recycling and what really ends up in a landfill.
branding | spatial design | packaging design
Yia Yia's is a Restaurant market and coffee shop concept, located in West Hollywood, Los Angeles. Based on my personal experiences growing up in a family of Greek Immigrants, I based the experience at Yia Yia's on the undeniable uniqueness of every culturally melted family in America. Everyone's family has special quirks and traditions, maybe based on traditions of their "motherland" or new traditions made here in America. Though Yia Yia's is based on my family, it's a place for people to have an authentic cultural experience that breaks stereotypes and has evolved over time.
Art Center College of Design Thesis Project
Taschen Arts District
Taschen's new concept flagship, located in the Arts District of Los Angeles is an experiential journey for anyone interested in Taschen's beautiful content and perspective. Taschen offers many retrospective chronicles of famous artists, muscians and pop culture icons. That same idea is embodied in the space's rotating art exhibit, seen throughout the space. Sometimes the exhibit is organized by one artist, and others, a curation of works that tell a story of mood, perspective or popular culture.
Taschen Art District's main goal is to create a space that is not only about experiencing books, but about experiencing content
Taschen's retail environments embody the eclectic and diverse content they elevate in their luxury book. Not only are the books an immersive experience in themselves, but the way you are introduced to them, and they way you aquire them captivating and alway unique. Every Taschen store has a completely different look and feel, keeping each experience fresh and new.
Arts District : Los Angeles
Taschen Arts District is located at 810 Traction Ave, Los Angeles. The surrounding neighborhood boasts a popular pie shop, a sausage and beer haus, multiple attractive coffee spots, trendy retail shops and Sci-Arc, a prominent architecture and design school.
Taschen imagines a space where books as objects rule all. Our world is increasingly technologically based, but the beauty of a well crafted art book still lives on. Taschen’s Arts District flagship creates an experience around books that can’t be battled by technology. Instead, the experience of beautiful content is paired with technology to enhance the experience of books as object as we move toward a digital future.
Initially, the design and mood embodied a "2001 A Space Odyssey" aesthetic and more of a curated color palette of space age quality, perhaps leaning too much to the 'dystopian' quality. Incorporating the buildings existing architectural detail was key to the story, paying homage to the past but "painting" over it for innovation and growth. This story carries the ideas of change an adaptation to a once familiar, but now alien world, in reference to how technology has forever molded our experiences of content. This design strategy also references the great establishments that housed books for centuries.
The design style was eventually re-imagined to feel more contemporary, keeping the architecture of the space. The stone details of the space became actually painted white, a 'risk' taken to achieve the visual representation of just how irrelevant the physical spaces of books have become, but acknowledging the permanence of space and structure.
The furnishings, just a little modern, a little contemporary and colorful. Colorful to bring the space to life, content is alive in the space and the energy carries the spirit of Taschen throughout.
Communal Seating The long corridor seating areas on both sides of the main floor are communal, social spaces. You can sit with friends, look at books, engage with the Taschen app on iPads and enjoy a cup of coffee from pageturner.
pageturner is a small scale coffee and light food "kiosk" like experience located on the first floor.
3/16"=1'0" Scale Physical Model
branding | social impact | community strategy
Consrv is a community engagement effort in partnership with Heal the Bay and the City of Santa Monica. This initiative offers and integrated incentive program aimed to reduce water consumption among the residents and businesses of Santa Monica. This program would be automatically added to existing Santa Monica water and power customer accounts.
- We want to lower Santa Monica’s residential energy and water consumption through an incentive based program, seamlessly integrated in Santa Monica’s Water and Power system.
- Consrv connects energy and water users with a tangible and easy to understand metric of their consumption and gives rewards to those who are conscious of their consumption. This service, in tandem with heal the bay incentivizes people to conserve energy and water on a daily, weekly, and monthly basis.
- Heal the Bay’s mission not only highlights beach clean up but also healthy watershed, good water practices and water conservation. We feel this system contributes to local awareness and involvement as well as corporate responsibility in order to create a cleaner and more responsible cycle of local consumerism
- The environment? We use fossil fuels to generate electricity, which increases our CO2 emissions. Rising Co2 levels are causing destruction to our ocean and coastal environments. It is up to us to make better decisions for ourselves and our planet. We can start by making smart choices at home and in our daily lives. Good behaviors warrant rewards, and we are here to give just that.
in collaboration with Isaul Berenguer, Arpapornnopparat Deaw and Linh Ho
BZNC is a non-profit organization that provides critical support to the “natural classroom” of the Americas. This support remains a significant focus of its mission.
Dedicated to and focused on the animals and ecosystems of the Americas, BZNC looks to achieve measurable results in conservation and education in the Americas. We welcome the opportunity to provide our donors with an unparalleled opportunity to see the difference their contributions make.
The Seafood for the Future Hub pilot project provides science-based information about sustainable seafood. The goal is to alleviate confusion among consumers, the general public, chefs, front of house staff, and retailers that stems from conflicting information and misinformation about seafood-related topics by collating the vast information from many sources with different perspectives into one, easy to navigate web-based app. It is designed to serve as an education and resource tool for front-of-house restaurant and retail staff, as well as to educate and inform the public, empowering them to make their own decisions about environmentally responsible seafood.
branding | logo design | brand strategy
A new logo and visual brand for Storied Seafood a sub-program under Seafood for the Future at the Aquarium of the Pacific.
A rack card and a bill tray printout to promote the efforts of Seafood for the Future
Shaped is a San Francisco based nail salon. These samplings of the packaging design embody the fun and playful spirit of the brand and space. The design of the space is currently in progress.
101 is a family of furniture in collaboration with Ecuadorian furniture company ATU. Currently in Production,
Featured at ICFF Miami 2017
“Heavy design weighs us down. 101 is designed to bring a fresh and light feeling to your home or office space. Elevating ourselves makes us more productive, relieves stress and gives us peace of mind. A blank page is always the beginning of a masterpiece, let 101 be your blank page.”
A multipurpose bench that can be configured with cubbies, bins or file drawers. The 101 bench brings a new function to your home or office.
A great match for any desk. A minimal solution to a desk chair that offers a low back for posture control.
special edition red and maple, exclusively for ICFF Miami 2017, available for custom order anytime.
spatial experience design | social impact | branding
Sonatero is a comprehensive eco-vacation destination comprised of relaxing and enriching spacial experiences that teach and exemplify the ecological ideals of a sustainable country.
The experience, based on the sonar communication capabilities of bats, offers a series of hollow metal pathways, allowing visitors to feel the movement around the resort. This experience extends to the integrated app, allowing visitors to view 5 different infrared cameras, showing wildlife moving around the area.
The resort is built with minimal impact. Raise on pillars, the structures of the resort are minimally invasive so not to invade or impact the territories of native species. The pillar system also allows for minimal deforestation and adjustments to the platforms due to heavy rainfall and erosion.
After 10 days of field research in Uvita, Costa Rica, our design team returned to Los Angeles to craft a spatial experience based on our findings and experiences.
The programming of the resort is broken down into 5 key zones.
The private cabinas feature: solar glass skylights, a composting toilet, passive cooling design, full bathroom, queen bed, suspended integrated hammock and an outdoor sun deck.
The Belize Zoo is a rehabilitation and rescue based zoo in Central America. The zoo has an educational outreach department dedicated to the proper education of the people and children of Belize on the importance and role that the native species play in the ecosystem. Belize and other Central American countries still have a heavy influence due to old folklore which often demonized animals based on spiritual or religious beliefs.
This informational exhibit features six animal ambassadors of the Belize Zoo and their stories. These stories promote the education of the public on the importance of animal rehabilitation and foster stewardship and advocacy for international wild animal rights. The purpose of this exhibit is to create a strong narrative experience, allow people to bond with the stories of how these animals came to the zoo and create empathy.
This rendition of the exhibit is located in the Miami International Airport, a major connection hub before reaching Belize. The location was chosen to take advantage of the travelers on their way to Belize (maybe unaware of the Zoo as an attraction) People traveling to a nearby location and travelers who are wanting to visit Belize.
The stoires and lessons of the exhibit are complied into a ‘passport’ takeaway. The passport includes work pages, a map and stickers.
3/16"=1'0" Scale Physical Model
1. History of Fair Trade
This infographic was created to illustrate a chronological look at significant historical events that have shaped the fair trade movement.
A limited edition printed poster and postcards to promote an anniversary event for the Fair Trade Federation
2. The Royal Tenenbaum’s Character Map
"A story about Royal Tenenbaum and his wife Etheline they had three children and then they separated. All three children are extraordinary --- all geniuses. Virtually all memory of the brilliance of the young Tenenbaums was subsequently erased by two decades of betrayal, failure, and disaster. Most of this was generally considered to be their father's fault. "The Royal Tenenbaums" is the story of the family's sudden, unexpected reunion one recent winter."
A character map designed as a box set item for the Criterion Collection edition of the classic Wes Anderson film.
San Marino Cafe and Marketplace (coming soon)
Currently in progress, The San Marino Cafe and Marketplace is rebranding. I am consulting with the owner to create a new logo, brand voice and strategy to implement the new look as well as interior updates to better embody the spirit of the brand.