The San Marino Cafe and Marketplace is rebranding. I am consulting with the owner to create a new logo, brand voice and strategy to implement the new look as well as interior updates to better embody the spirit of the brand.
currently in progress
Susanita Sweets Co.
A full rebrand of a small local candy company based out of Pasadena, California. The brand has been rebooted after a few years being inactive. To ensure a successful relaunch, the brand embodies the fun flair and personality that people came to know in its previous life. Keeping the look and feel simple, easy, inexpensive to maintain and customizable is key for the client.
currently in progress
Urban Sanctuary Journal
Urban Sanctuary explores metropolitan getaways and vacation trends. Geared toward big city dwellers, this periodical examines trends in excursions, activities and landmarks in and around America’s biggest cities.
Yia Yia's Cookbook
branding | editorial design | design for print
Yia Yia's is a Restaurant market and coffee shop concept, located in West Hollywood, Los Angeles. Based on my personal experiences growing up in a family of Greek Immigrants, I based the experience at Yia Yia's on the undeniable uniqueness of every culturally melted family in America.
This cookbook is a collection of Greek recipes as interpreted by a my Greek grandmother and my mother, Greek by marriage and association. This collection was assembled to compliment the design of a Greek-American restaurant and adjoining market.
Shaped is a San Francisco based nail salon. These samplings of the packaging design embody the fun and playful spirit of the brand and space. The design of the space is currently in progress.
1. History of Fair Trade
This infographic was created to illustrate a chronological look at significant historical events that have shaped the fair trade movement.
A limited edition printed poster and postcards to promote an anniversary event for the Fair Trade Federation
2. The Royal Tenenbaum’s Character Map
"A story about Royal Tenenbaum and his wife Etheline they had three children and then they separated. All three children are extraordinary --- all geniuses. Virtually all memory of the brilliance of the young Tenenbaums was subsequently erased by two decades of betrayal, failure, and disaster. Most of this was generally considered to be their father's fault. "The Royal Tenenbaums" is the story of the family's sudden, unexpected reunion one recent winter."
A character map designed as a box set item for the Criterion Collection edition of the classic Wes Anderson film.
branding | logo design | brand strategy
A new logo and visual brand for Storied Seafood a sub-program under Seafood for the Future at the Aquarium of the Pacific.
A rack card and a bill tray printout to promote the efforts of Seafood for the Future
Designing for your own brand…
A difficult process, with much outside feedback, I designed a system with my personality, spirit and creative objectives in mind. The basic type system is classically versatile to facilitate a color palette change in line with trends and new preferences over time. I wanted a classic, timeless brand to match my appreciation and respect for all that is classy and timeless in pop culture. From the royal dynasty of England to Grace Kelly to Wes Anderson's work, I alway felt my spirit as a creative aligned with a classic aesthetic. My brand will evolve and change with time but will always carry its original and classic spirit.
A 110pt 100% cotton stock standard card with clear foil icon on the front side and rose gold and black foil text back.
The full brand system includes a magazine portfolio, #10 envelopes, postcards, square "causal" business cards, standard foiled business cards, mailing labels, return address labels and folding promo and mini-newspapers.